The IPR approach of a company affects several key figures. Trading IPR (i.e. entering into licence agreements), new knowledge management processes and clear IPR goals adapted to the business strategy will affect the financial results of a company in a positive way. This is the main conclusion of new research on Danish companies conducted by Lars Alkærsig, Technical University of Denmark, Karin Beukel, University of Copenhagen, and Toke Reichstein, Copenhagen Business School. Their overall findings are the subject of a new book ‘Intellectual Property Rights Management – Rookies, Dealers Strategists & Strategic Dealers’ (Palgrave Macmillan 2015).